Slate Showcase 17.

Slate Showcase 17.

A concept for the 2017 Universal Pictures Slate Showcase. These are always a lot of fun to work on - given complete creative freedom to produce a striking piece of design, seen by the whole industry.

Inspired by the interlocking nature of the two digits, a bold, eye-catching and flexible visual identity that can animate and take many static forms.

Don't be so Irrational, Man.

Don't be so Irrational, Man.